About Project

Challenge

RIHOAS, a new fashion brand targeting trendy women aged 25 to 40, needed a compelling brand identity to establish its presence in the competitive premium women’s clothing market. As a newcomer, they required a distinct and professional image to attract their target audience and build a strong brand foundation.

Approach

To address these needs, I developed a comprehensive brand design for RIHOAS. This involved designing a unique logo, researching their audience to understand their preferences, and selecting an appropriate color palette and typography that reflected the brand’s identity. Additionally, considering their industry, I created high-quality label and bag designs to enhance their product presentation.

The result is a cohesive and stylish brand identity that has helped RIHOAS become a very successful brand, now boasting over 600k followers on Instagram.